Client: The Brunswick Centre, London
A.L. worked closely with Xbox to install a series of Christmas lights that formed the first-ever game trailer that you could walk through. The Brunswick’s open space and central location made it the ideal place for this unique event. The lights hung above the main walkway told a zombie story to promote Xbox’s new Christmas-themed zombie game, Dead Rising 4.
The team at A.L. worked closely with Xbox to ensure everything went to plan and that the event was promoted effectively.
The event was a huge success and was streamed live across the world, putting The Brunswick on the world stage.