AL Marketing | Vote for Fashion
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Vote for Fashion

Client: Arena Mall, Budapest

Our spring campaign for Arena Mall was designed to provide an ironic nod towards our young, affluent audience as Hungary counted down to its general election. Combining political protest with the latest in catwalk styling, our fashion shoot and in-mall experiential promotion generated significant cut-through in a crowded market and reinforced Arena Mall’s status as the innovator in fashion and forward-thinking marketing.


We’re celebrating 10 years of successful work with Arena Plaza.