Client: Monks Cross Shopping Park
After a year long wait, the anticipation of the launch of a brand new Primark store at Monks Cross was high among consumers.
We were tasked launching the store to the local press as well as supporting the consumer launch with PR and Social Media, activity which began some 3 weeks prior to the opening. With VIP invites sent to local press and promoted posts via Facebook, the opening attracted a host of fashion bloggers, representatives from local press and radio as well as hoards of eager shoppers.
The launch was further supported by a four-week online competition, ran through Facebook and hosted on the centre’s website to reinforce the message within the centre’s catchment. This resulted in an uplift of 900 Facebook page likes, and 2,417 online entries (and additions to the centre’s database) in the first 2.5 weeks.