Client: Intu Trafford Centre
As part of a spring homeware campaign, intu Trafford Centre wanted to officially launch the centre’s new Pinterest account, increase Pinterest followers and showcase the breadth of the homeware offer at the centre.
The Love it? Pin it. Win it! campaign was developed not only to stimulate interest in the homeware offer and the centres new Pinterest boards,
by encouraging shoppers to get involved in designing their own home interiors.
Users were invited to create their ‘Dream Room’ by pinning items from intu Trafford Centre’s boards alongside other items that they really loved. The most inspired interior won £1,000