AL Marketing | Original Reading
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Original Reading

Client: Broad Street Mall, Reading

Our client, Moorgarth, has ambitious plans to transform Reading’s first shopping centre, Broad Street Mall. Our task has been to define the centre’s USP’s and build a programme of marketing activities to increase awareness and spend amongst its loyal, value-focussed shoppers.

Playing on an ‘Original Shopping’ theme, bold impactful creative and targeted social media has led to increased tenant engagement and an upturn in retail performance.