Client: Monks Cross Shopping Park
With the recent opening of a brand new, modern shopping park just next door which included a massive John Lewis, Next Home and M&S as well as a number of popular F&B outlets, Monks Cross Shopping Park was looking like it’s ‘un-cool older sister’. Car park figures reflected this, with a dramatic decline in visitors in 2015, on the previous years.
On visiting the centre it was clear that while there was a very strong mix of popular high street fashion brands, the brand and the centre itself was in need of a little fine tuning in order to reposition it as a fashionable, convenient and pleasant place to shop. We undertook the development of new signage solutions, as well as brand tone of voice on all communications online, on air, in-centre and in press and generated a calendar of activity that would bring the centre back into the forefront of the consumer’s minds.
The rebrand and a strategy for more engaging social media, together with the addition of a brand new anchor tenant has resulted in increased footfall to the centre. There has also been a staggering increase in the number of ‘likes’ on the centre’s Facebook page, which now surpass that of the neighbouring competition.