AL Marketing | Grand Arcade, Cambridge
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Grand Arcade, Cambridge

Client: Grand Arcade, Cambridge

The Grand Arcade, Cambridge launch involved our full ‘Launch Station’ suite. This covers the 36 key metrics which are essential for a successful launch. These range from marketing set-up through to advanced research and customer journey planning.

The successful launch marketing campaign built on the centre’s premium positioning and maximised the architectural heritage of the city.

The campaign won an International ICSC Global Viva Award.