AL Marketing | The Snowman and The Snowdog
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The Snowman and The Snowdog

Client: Intu Trafford Centre

Our campaign for Christmas 2014, featuring the family favourite The Snowman and The Snowdog was the culmination of months of planning, negotiations and creative thinking. The aim, to encapsulate all the centre’s USPs in a campaign that made customers feel all warm and Christmassy inside, driving footfall and spend.

In a world first for a shopping centre, the original beloved hand-drawn illustrations formed the centre’s unifying theme across TV, Radio, outdoor, direct mail, social media, gift cards and print advertising as well as forming the backdrop to a spectacular new grotto experience.