AL Marketing | The Beauty Lab
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The Beauty Lab

Client: Arena Plaza

In today’s multi channel world, we understand that shopping centres need to offer customers an outstanding stimulating shopping experience on every visit. For Arena Plaza we created The Beauty Lab a futuristic beauty story that would have dramatic presence in centre.
A series of fun and theatrical beauty-based ‘science’ experiments were staged, along with themed sampling areas, showcasing products from stores throughout the centre – manned by assistants wearing futuristic Lab coats. Live entertainment and experimental food made the event a great success.