Client: The Brunswick Centre, London
A.L. worked closely with the owners of The Brunswick to bring the sights, sounds, colour and aromas of Bollywood to central London on 30th March 2019.
A.L. managed all marketing and styling of the event – installing all decorations for the event to ensure it had a distinctly authentic feel. There was free food and drinks for everyone to enjoy on the night, provided by an authentic south Indian catering specialist.
Entertainment took place all evening with lively dance performances, including Bhangra and Bollywood Dancers, who got the public engaged and up on stage to compete against each other to win incredible prizes. An amazing baja band roamed the centre to draw in footfall and a top Bollywood DJ as well as traditional musicians played music into the night. There were even free henna tattooists on hand to get shoppers into the spirit of Bollywood.
The event was an incredible success with over 9,000 people attending, helping to attract a different audience to the centre in the long term.