When it comes to The Galleries, we’re all about family (well, most of the time!) So this Christmas we invited customers to meet our moving, singing talking reindeer, who were in-centre throughout the festive period, right up to Christmas Day. Dancer and Prancer inspired many a selfie moment and visibly increased dwell time and festive cheer throughout the centre.
We also ran an in-centre competition which gave customers the opportunity to send their letter (all above board and GDPR compliant of course!) to Santa, for the chance to win one of the gifts on their list worth up to £200! We chose a winner a week and proved to be a really successful data capture initiative with great feedback from client and customers alike.
Weekly festive entertainment and free giveaways further boosted the festive atmosphere for our Bristol Shoppers.