As centres face new challenges, we are often asked to consider how best to position established schemes against a background of increased competition, growing on-line spend and consumers who are increasingly promiscuous in their shopping habits.
OptiMALL® is our thinking process – often beginning with the briefing or interpretation of research. We follow up with a detailed review of all available marketing information and business objectives together with a deconstruction of the brand and how it delivers against the reality of today’s retail challenge.
Destinations like Festival Place in Basingstoke and The Centre in Livingston are now seeing the benefits of this approach with new marketing strategies aligned with the property objectives designed to drive asset value through increased sales and footfall.
With our unique experience of the wider global marketing sector we have also brought a new perspective and fresh ideas to help reinvigorate the local marketing team.