AL Marketing | Creating a unique Christmas experience in Hungary
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Creating a unique Christmas experience in Hungary

Our creativity extends well beyond a pretty picture or punchy strapline on a poster… Created through insight and innovation, this year’s Christmas campaign for Arena Plaza sets another benchmark for the industry in Eastern Europe.

Born from the desire to drive footfall and engage and excite our customers on every visit, ‘Let the Magic in’ encapsulates the anticipation and excitement of the festive season in a totally unique way.

This year, for the first time ever, it will snow INSIDE Arena Plaza every hour, bringing to life a sense of magic and wonder. With a high fashion look and feel, the multi-channel campaign, which includes a national TV commercial, stays true to brand, creating spellbinding visuals in a fairytale-like setting.